Publishing – A Brief Beginner’s Guide

 © I.Woloshen

First of all, I want to emphasize the fact that my experience with publishing has to do with having my music on television series, which is different in some ways from having a song contracted to a publisher. Most of what I’ve learned has been through connections with other published writers or publishers themselves. But I do occasionally get emails asking what publishing deals are, or how to “sell” their songs (you don’t outright sell your songs, but more on that later)…and of course most people are curious as to how they can get a deal! Let’s start at the very beginning and discuss what exactly it is. Warning: Music biz lingo ahead! I’ll try to explain the terms that may be unfamiliar to you.

First of all, let’s discuss what a publisher does. A publishers’ main job is to create a catalogue (collection) of songs that they can pitch (promote) to artists or producers, anyone who might potentially get a song recorded or on a project. Larger publishers are often also connected with, or even a branch of, a record label. Kind of an “all in one” package. In this case, if a performing songwriter is signed to a label, her/his songs are usually published through that record label’s publishing branch.

But many publishers are strictly in the business of creating their catalogue in the hopes of getting one or more of their songs on a hit record. Why? Because part of the money that is made from a successful recording goes to the publisher. This is how it works:

When a song gets on the radio it earns royalties. You’ve probably heard the word “royalties” before. Simply speaking, the song being “exposed” to the public in some way, either on radio or television, in a restaurant…wherever you hear music publicly, earns money. Any company or organization that uses music in some way as part of their business, has to pay a lump sum fee to a “performing rights organization” such as SOCAN, ASCAP, or BMI…every country has its own performing rights organization (PRO). This PRO collects information on when a song was played and how much, and distributes this money to its members (publishers, songwriters, etc.). The more exposure a song gets, the more money the publisher (and songwriter) makes. Bingo.

For the songwriter, the advantage to having a song with a publisher is that the publisher will hopefully have some good music business connections and will work hard to get the song on an artists’ recording. They are interested in finding great songs! This is where you come in because you’ve got the great songs! But how do you find the publishers? How do they know about you?

One book I recommend you get yourself is called Songwriters’ Market. Check your local bookstore, or buy it online from any number of online sites, including mine. Not only does it go into detail as to what a songwriter can do to get her/his song heard by publishers, but it actually lists names and addresses of publishers to send your songs to! There are articles written by people in the business and it gives you some standards to adhere to as far as looking and sounding professional (very important!) This book is a great place to start gathering information on the business side of songwriting.

How do you get a deal with a publisher? Well, first of all, let’s discuss what a publishing deal is. There are basically two types of deals: a single song deal and a writer’s deal. The single song deal is easier to get, and simply involves signing only one of your songs with a publisher. The writer’s deal is extremely difficult to get…this involves essentially working for a publisher where the rights to all of the songs you write during this tenure are assigned to them. You do get paid, but only as an advance on potential future royalties. In other words, your songs have to eventually make money or they’ll dump you! These days a writer’s deal is even MORE difficult to get. Many labels and publishers are doing the ol’ “downsizing” and employing fewer writers.

So let’s assume that you’re only looking for a single song contract. You make your list of publishers to send your demo tape to, you ship them off and you wait. You get a call from a publisher (hey, if that happens the FIRST time you send your song out, consider yourself either LUCKY or an incredible, undiscovered writer!!). The publisher says he’s interested in the song and thinks he can pitch it to an artist who’s in the studio right now and looking for more songs to consider recording. What happens next? The publisher sends you a contract, you are hopefully smart enough to take it to an entertainment lawyer (!!), you decide it’s a good deal, you sign the contract, and voila! You have a publishing deal. Does this mean that the money starts rolling in? NO! The contract only gives the publisher the right to exploit the song for a period of time. “Exploit” seems like a dirty word, but it is the term used for trying to get a song heard. If during that period of time nothing comes of it, the contract runs out and the deal is off. That’s it.

If, however, the publisher manages to get someone interested in your song…what happens next? Does this mean the money starts rolling in now? NO! The producer/artist/record label has simply put the song on “hold”. A hold means that the publisher promises not to pitch the song anywhere else until the artist/producer, or whoever, decides if they want to use it. It sits in limbo until the decision is made one way or the other. If they decide to record it, you’re in business! Does this mean the money starts rolling in? Not yet. Once the song is on a CD and then manufactured, the first money you’ll see is a part of the mechanical royalties. Usually there is a contract between the writer/publisher and record label or artist for these royalties. The last I heard, mechanical royalties are just a little over 7.5 cents per CD. If they manufacture 10,000 CD’s, you’ll get a part of $750.00. In some cases, the publisher splits that with you. Doesn’t sound like much, does it?

What about radio airplay? Since most royalties come from that, you’d be really interested in your song getting on the radio, wouldn’t you? But that only happens if your song is chosen as a “single”. The record label decides which songs would be good as singles, songs that are chosen to represent the CD. If your song is not chosen as a single, you won’t see much in the way of royalties, certainly not to begin with. OH, it’s a long and complicated process, isn’t it? 

Next, if the song DOES get some airplay, eventually you might see some royalties. Might? Well, you have to get a LOT of airplay for your song to be noticed. In Canada, where I live, radio stations send in a sample log to SOCAN (the PRO) once a month. What’s a log? It’s a stack of papers that show the songs and commercials and everything that was broadcast on that station for a day. The log that they send in has to have your song on it, in other words, it had to be played on that radio station that day for it to even show up as having had airplay. If your song played the day BEFORE, well, you’re outta luck! Doesn’t sound very promising, does it? Sometimes it takes months for a song to catch onto the listeners out there…sometimes a radio station will give up on it long before that. Not only that, but politics are involved. Record labels work hard at convincing radio stations to play their artists latest recording, but the programming managers at the station have to like it. Arrgghhh….! Let’s get back to the publishing deal…

All single-song contracts should have what is called a “reversion clause” written into it. Be aware of this! A reversion clause means that after a period of time (could be 6 months, could be two years) if the publisher is unsuccessful in exploiting your song, you get the publishing rights to the song back. Then you start all over. There are many songwriters out there with single song contracts, getting the song on a recording is much more difficult. A lot of publishers these days are working on getting songs placed in movies…this is another way for the song to earn money. Although movie theatres do not pay royalties like radio or television stations do, the song would be recorded on the soundtrack as part of the movie promotion. Just about every movie has a soundtrack these days! Getting your song on a television show is another way that you can earn royalties. I wrote music for several television series’…everytime that music plays, I get royalties! The beauty of my situation is that I am my own publisher, so the most I end up doing is paying a part of the publisher’s portion of the royalties to the producers of the series. This is a slightly different situation than the publishing deal you’re likely in search of. But as you can see, there are all kinds of possibilities out there.

Some things to be aware of:

If a so-called “publisher” asks you for money to record your song, or for any other reason…RUN THE OTHER WAY. This is NOT what a legitimate publisher will do. You should NEVER pay money to a publisher for anything! If they want to re-demo the song, they will do it themselves.

If a publisher wants to “buy” the rights to your song…again, RUN THE OTHER WAY. A legitimate publisher knows that you can’t buy people’s rights from them. It is not done. Well, maybe in some countries, but don’t be fooled!

Most publishers listed in Songwriters Market are legitimate…occasionally you’ll come across one that isn’t. How do you know? When they start making all kinds of promises to you. The old saying “If it sounds too good…” you know the rest. For the most part, it is not in a publishers’ best interest to start a bad reputation! They want to develop a good relationship with you, one that will benefit everyone.

Most publishers will want ALL of the publishing rights to your song. You may have heard of situations where songwriters own some of their own publishing. They are usually well-established songwriters who have a little more clout and can negotiate these kinds of deals. In the beginning, expect to compromise to some extent. Do you want a deal, or would you rather not? This is often what it comes down to. Later on, when you’re a famous writer  you can get yourself a better deal!

Is a publishing deal all it’s cut out to be? That’s up to you. In my case, I’m a performing songwriter and not as anxious to get published because I perform them myself. That doesn’t mean I won’t in future, but for now, it’s not in the cards. If you are not a performing songwriter, the only way you’re going to get your songs heard is by somebody else performing them. You may be able to find a group or an artist on your own! That’s the sign of a savy songwriter! But if you’ve decided you’d prefer a publishing contract, and after this article STILL think you want to pursue it, here are a couple of other resources you might check out:

For a more thorough description of royalties and how to get ’em, read Nancy Reese’s article for the Muse’s Muse…Publishing 101.

Robert Carter has also written an article for the Muse’s Muse explaining the sources of Publishing Income.

In fact, for a whole bunch of questions about publishing and copyright, why not take a cruise through Nancy Reese’s many Q&A articles for the Muse’s Muse…you might find your answer right here!

Hopefully, this information will give you a little insight into the mysterious world of publishing…Good Luck!

IJ

Success – What’s Standing In Your Way?

 

© I.Woloshen

“Success” is a relative word, and your idea of it can change as you inevitably do. For instance, in my teens and 20’s (ugh!) I measured success by my position, my income and the number of friends I had. Well, the part about friends hasn’t changed much  But everything else has!

These days I define my success much more simply…I ask myself, am I doing what I want and love to do? Most of the time, I’m happy to say, the answer is yes! But it took me a long time to get here…

I believe that the largest hurdles we have in front of us are the ones we put there ourselves. Never mind what the “others” say, what are the things you tell yourself? Have you ever listened to your own thoughts? I know, that sounds weird and new-agey, but have you? What kinds of things do you tell yourself? Do you encourage yourself and keep a positive attitude, or do you tell yourself over and over “I’m a terrible writer, I can’t do this, I’m not going to make it”? Creative people, on the whole, tend to be extremely sensitive…it is that sensitive part of ourselves that gives us the insight to our own creative juices, but it can also be a burden. The downside to sensitivity is the old chip-on-the-shoulder syndrome when things aren’t going the way we’d like.

But knowing all of that, what can we do to get a little closer to our idea of success? Being songwriters, sometimes we lose our ability to come down to earth and establish some structure in our lives! But structure, organization, plans and work are all necessary ingredients! Here are a few steps you can take:

1. Identify – write out what your idea of success is! Sometimes we meander around the subject without really clearly identifying anything about it. What is success to you? You can give yourself a time line, if you like. “In five years I’d like to be…” Work your way backwards, all the way to what you can do today!

2. The Steps – what steps can you take to achieve your goals? Make two lists…one will be the more major steps (ie…I want to get a publishing deal, I want to record a CD…etc.), the other will be the little steps! I can tell you right now that the little steps will be the most important!! For instance, if you want a publishing deal, there are several things you need to do to make that happen. You need to identify the publishers who might be interested in your songs, you have to have a decent recording of your songs, you need to collect addresses, make a list of who you’ve sent to, etc., etc.

Perhaps your primary goal is to become a better writer. Well, that goal is never off my list! Again, you would benefit by sitting down and determining what it is that YOU NEED in order to begin achieving that. Do you need to improve your lyric skills? Do you need to be around other writers? A few visits to some open mics? Are a couple of piano lessons in order?

3. Be Prepared To Change – For heaven’s sake, if something isn’t working, let it go! It’s okay to move onto something else! Stubbornness and determination are admirable qualities, until they are just plain stupid!

4. Opportunity Meeting Preparedness – I’m sure you’ve heard that expression before. People who have achieved success weren’t just sitting around waiting for it to fall into their laps. Well, most of them anyway! They were able to recognize an opportunity when it hit them square in the face. You may think that is obvious…but you can never be sure exactly when it’s going to hit, or how. A little story, if I might: When I’m almost finished recording a song, I tend to make a DAT copy of it (digital audio tape) just so I can have it there to listen to for myself, and for whatever else I might need it for. A couple of months ago, my husband and I had a business meeting with an old friend in our home, not related to songwriting in anyway, just an investment opportunity. This friend brought his business partner with him, and we spent an hour or so discussing this new business. At the end of the talk, we started chit chatting about other things, and it so happened that this friend mentioned to his partner that I was a songwriter and had a studio downstairs. Lucky for me, I’d cleaned it that morning  So I invited them down to see the studio. I happened to have my DAT machine hooked up with the tape in it, and my friend wanted to hear the latest version of Catnip (a song he’d participated in recording). It JUST SO HAPPENED that his business partner was ALSO a songwriter and NOT ONLY THAT, but he had a line on a guy who was looking for material for an up and coming group, so I played him some of the songs…was that a coincidence? No, it was opportunity meeting preparedness  What comes of it doesn’t matter, but I was ready!

5. Critical Line – ever heard of this expression? It refers to the steps that have to be taken in order to achieve goals. Even at their jobs, most people spend a great deal of time doing the peripheral things that aren’t getting them any closer to getting the job done. Like sharpening pencils and tidying the desk, or getting distracted by something entirely un-job-related. Try to spend 1/2 an hour each day completely devoted to your critical line…doing something you need to do, even if it’s just a boring “little step”. Time is everything! So is discipline!

6. Discipline – is not one of my strong points. I consider myself a naturally lazy person, and have had to battle with myself most of my life to do what I need to do. This can be applied to just about anything in your life…but in order to succeed, you need discipline! Instead of throwing too much on yourself too quickly, take those “little steps”…see how important they are? But taking just one of those will make you feel better! And when you feel better, you’re likely to do more! It’s magic 

7. More Irons in the Fire! – I know you’ve heard quite the opposite…that you can’t have too much on the go, but I’m here to tell you that when it comes to writing songs, the more your songs are “out there” the better it is for you! I don’t mean that you should be careless about it, BUT, if you’ve ever listened to some of the stories of how songwriters got their music heard, most of them had quite a long trail of opportunities. Someone just happened to hear a recording in the other room that someone’s cousin was playing that just happened to be sitting on the top of a pile…you know what I’m saying? Great songs aren’t just AUTOMATICALLY HEARD BY ALL THE “RIGHT” PEOPLE! It can take years for a great song to get the attention it deserves! So multiply your opportunities…let other people perform your song, play them at every chance, let people hear ’em!

8. Diversify – You’ve heard the saying “putting all of your eggs in one basket”. Having any kind of career in music means you have to diversify. The statistics are that less than 1% of songwriters make more than $5000 a year from their writing. That means that more than 99% of us have to have some other kind of income. I teach guitar, write music for television, write and perform…when some areas are not as profitable or emotionally satisfying, others are! As long as it is music-related, I’m happy. If it comes down to employment (and it inevitably does!), try to find work that is related somehow to your music, or at the very least, find work that allows you to BE a songwriter, go to open mics, or run off to the bathroom and record an idea when you have one  Then again, a job that is completely non-music related is sometimes perfectly satisfying! I’ve met writers who LOVE songwriting, but also love their jobs. Wouldn’t that be nice? 

Okay, well there you have it…some ideas as to how you can achieve your idea of success. You know, half the time I write these articles as much for myself as I do for you 

IJ

More On Magical Melodies

 

© I.Woloshen

I went to a Songshop recently, put on by the Songwriters Association of Canada where there were a number of songwriters baring their souls and their songs all in the hopes of improving their craft. Sometimes as an observer it is much more obvious where the problems lie within a song…but when you’re the writer you can’t see the forest for the trees (ugh! sorry, little cliché there  One of the workshop leaders talked about hearing someone, who wasn’t a songwriter by the way, say that the highest note of the song had to be in the chorus! Is that true? Of course not…but he’d obviously made that decision after hearing songs for years and years. Defining a melody and how a great one works, will NEVER be that simple!

We get caught up sometimes in finding a neat little groove and getting those lyrics perfect, or having that lead guitar pop in at just the right moment…that we often neglect what may be the one thing that we might want people to most remember about the song! Think about all of those “great” songs that you listened to growing up…how often is the lead guitar riff the only thing you remember? While a memorable guitar riff such as Eric Clapton‘s first version of “Layla” (Derek and the Dominos) can stand out from everything else…for the most part, it isn’t going to carry the whole song!

The most difficult part, I think, about writing a melody, is keeping it simple AND unique at the same time! Why is simplicity important? Because MOST listeners out there will probably only remember the song in bits and pieces after the first listen. Test this out on somebody…play them a song of yours they’ve never heard before, and then afterwards, ask them to repeat something about it. Don’t tell them you’re going to do this beforehand, that would be cheating! What do they come up with? Melody? A line? A guitar riff? What a cool test, eh?

Let’s take a look at a couple of contemporary hit songs…I’m going to focus on Pop/Rock for the time being. Joan Osborne had a hit with the song “One Of Us”. Think about the first line of the chorus…”What if God was one of us?” The first three notes are about as simple as you can get…(F#, G#, A in the actual key) same length, major scale…you could find that same set of three notes in a thousand other songs somewhere. On their own, what they do is ascend (rise) to the most central theme of the song…God. And the word “God” is the highest note (okay, maybe that non-songwriter had a point!) But the next four notes really help to reinforce that melodic hook…C# C# D E. So simple and powerful. Now look at the whole chorus…that series of 7 notes is repeated all the way through except for the last line. So the melody is not only simple, it is repeated and reinforced throughout the chorus. And of course, lyrically, it has a powerful message!

Let’s take a look at another contemporary song…”If It Makes You Happy” by Sheryl Crowe. This is another example of a very simple melodic line in the chorus, but sung with such power! I teach this song to some of my guitar students…as soon as I sing that line, they know the song! When she goes from the first D up a whole octave in the first line, there’s the whole song right there! And look at the notes, very simple and straightforward (If D it D Makes D*octave You B Hap A py B!).

Let me tell you a little secret…your listeners, unless they are musical masters or jazz enthusiasts, do not have complex listening skills! As I said earlier, they will collect bits and pieces of a song, but won’t grasp the whole thing on the first listen. So it’s important for you to get their attention with shorter, simpler lines of melody, reinforced with great lyrics of course! If you look at Sheryl Crowes’ song again…the first melodic part is repeated…so it’s broken down into four lines in the chorus:

If it makes you happy D D D* B A B *up an octave
It can’t be that bad D G G G B A G A
If it makes you happy D D D B A B
Why the hell are you so sad? G E G E G G B

And although she doesn’t do it the first time it’s sung…the chorus is repeated twice after every verse! Again, she really reinforces that musical hook. Her performance is another very important element…think about how she sings it…it’s balsy, not pretty, which is her style certainly. But it makes you want to shout it, rather than sing it!

In listening to some demos recently, another point came to mind. There’s a real need for “flow” in your melody…it has to move seamlessly and effortlessly from one line to the next. One demo especially stood out as having far too many “blank” spaces or pauses…it lost something and had little impact as a result. This does not mean that your melody shouldn’t have any pauses in it at all…you’ve gotta breathe! But if you ARE running out of breath when you sing it, that’s a pretty good sign that it’s much too full. And if it feels like it’s dragging, the opposite is probably true…you’re not doing enough!

So now it sounds like I’ve told you two contradictory things…keep the lines shorter and simpler, and make sure there’s a flow…well, they really do compliment each other. Look at the two examples I’ve shown you again…and then examine your own!

IJ